Marketing Executive

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Marketing Executive

Department: Business Development

Main Location: Braintree

Reports to: Business Development Director

Direct Reports: None

The Main Purpose of the Job:

Ambitiously and enthusiastically lead on all Swann Group marketing efforts, taking full ownership of the company brand. Plan and implement innovative and effective marketing strategies, as well as conducting internal marketing, competitor analysis and commercial tender support.

Duties Include:

  • Lead on the development, production and distribution of marketing materials and content
  • Co-ordinate and develop Swann Group websites, Intranet and Social Media channels
  • Monitor search engine rankings; plan and execute search engine optimisation strategies
  • Co-ordinate internal and external branding for documents, communications and work wear
  • Contact with potential clients to identify the appropriate point of contact for the Business Development team to liaise with regarding work opportunities
  • Facilitate and plan promotional internal and external events
  • Produce regular news updates to inform employees about the activities of the group
  • Develop and maintain a library of product and service images for use in marketing and promotional materials
  • Research competitor activities and provide updates to the Group’s Business Development team
  • Creative and administrative assistance to the sales and tenders team
  • Other duties appropriate to the level of this role

Qualifications:

Essential:

  • A minimum of 2 years prior marketing experience
  • Enthusiastic and proactive individual with good initiative
  • Ability to communicate effectively and confident in approaching new contacts
  • Computer literate and conversant in the use of software packages such as Microsoft Outlook, PowerPoint, Excel and Word.
  • Competent with the use of Internet explorer and online research.

Desirable:

  • Degree qualified, in Business, Marketing or an associated degree subject
  • Experience in a steelwork or heavy industry environment
  • Experience in market research and a proven analytical skillset
  • Experience in Adobe Creative Suite (Photoshop and InDesign)

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