Swann Design & Install Digital Advertising Arch Over Motorway

Swann Engineering Group Ltd has designed and installed a digital advertising arch over a motorway.

The Salford Arch is a 65-tonne steel structure, 18m high, spanning 38m and features 200m² of digital advertising screens. It is installed over the M-602 motorway and forms part of our clients large format digital out-of-home media portfolio in Salford, Greater Manchester.

We provided our client with full development support on this complex engineering project, from the initial conceptual drawing stage through to the final transportation and installation works.

This iconic structure forms part of our client’s platinum collection of advertising sites seen by more than 80,000 people per day and highlights the quality materials and expert craftsmanship from Swann – designed to achieve our client’s objectives as a standout, iconic structure that attracts the attention of roadside audiences.

The structure was assembled off-site approximately 1.5km from the final location. During a night closure of the motorway, specialist transport, two 500 tonne cranes and a complex series of road closures were used to move and install the structure.

The solution provided the client with an iconic revenue steam overnight!

For more information about any of our products and services, please feel free to email enquiries@Swanngroupltd.com or contact our Customer Support Team directly via 0800 090 2375.

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