The Swann Group Out of Home Media team has successfully installed an eco-friendly digital advertising screen in East Hill, Wandsworth, London.
The structure, produced for JCDecaux, is a D450 portrait screen (5.2m x 7.7m) that was installed in time for the Christmas advertising campaigns and contains a bio wall on the rear and a slate tile finish at the base to match the surrounding building.
Utilising a 130 tonne crane, the structure was constructed within a tight space with the team unable to construct on the roadside. This meant having to carefully lift elements over the top of a building.
The complicated foundations were also a challenge due to the short programme. However, working with the client and their independent designer, our in-house chartered engineers developed an innovative piling approach which enabled the team to accelerate the programme despite the small demise and layout complexity.
Incorporating the green bio wall and irrigation system proved to be seamless thanks to the close relationship built up with the specialist supplier at the design stage and the tiled plinth to match slate tiles on the surrounding building became another process to add to our growing list of on-site skills.
The outdoor media team were also responsible for the groundwork and finishing and completed the project within a strict timetable. We believe this particular advertising screen is the first structure of its type to be produced in the UK.
Congratulations to the team on a very successful project. Stay tuned for regular project updates from the outdoor media team and across the other areas of the business.
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